Our logo design company helps B2B and B2C businesses improve their branding. Do you need a new corporate image, or do you want to spruce up your existing logo? We get the job done with our unique blend of creativity and strategy that takes your brand to the next level.
When you need logo work, look to the professionals. DirectNorth’s logo design services include the creation of logos for web and print media. Our multitalented designers ensure that the logo they create for you will display consistently on your website, brochures, folders, stationery and other print materials as well as on promotional items.
Before getting down to the actual design of your logo, our team conducts research. Learning about your business, culture, products and/or services, competitors and customers provides the context we need to create a logo that truly conveys the qualities you want to project to the world. Upon completion of the design, our logo design firm produces a brand standards guide that directs how your branding (logo, tagline, color palettes, etc.) is to be displayed.
A well-designed logo helps your business in various ways:
Strong First Impression
The first interaction prospects have with your brand is your logo, and it should communicate your brand’s values and evoke the emotions you want to convey.
Brand Identity Foundation
Your logo is the foundation of your brand identity; we make sure it looks great, is memorable, and expresses your company’s brand.
A great logo is unique, practical, and eye-catching, and sets you apart from your competitors to convey the most important qualities of your company.
A high-quality logo attracts attention from target customers, standardizes marketing materials and increases the effectiveness of your marketing campaigns.
Build Customer Loyalty
A well-designed logo is memorable and keeps your business top of mind. This drives customers back to your business when they need what you sell.
Enhance Company Credibility
Successful logos convey expertise, competence and trustworthiness — traits that help persuade customers to purchase from your company.
A few of the brands that trust their image to the team at DirectNorth:
Several factors influence the way your logo should look. Here are some things we consider when designing logos for your business. Your logo should reflect your company characteristics, i.e., luxury, economy, reliable, innovative, etc. You may need a tagline to get your brand message across. The shape of your logo depends on how and where it is most often used. Color will make a logo more noticeable and easier to recognize across a range of media.
Another factor to consider is the degree of simplicity or complexity. Simpler is usually better because a logo with a very complicated design may be hard to read and understand on various media. However, a logo that is too simple or totally without creativity may appear bland and generic. Our experienced and highly skilled logo design services team will develop a logo for your business that is creative yet not over-designed.