Brochures & Collateral Design Services
DirectNorth’s creative team has the knowledge and capabilities to create high-quality marketing communications that support your sales and brand messaging. Large brands and smaller, growth-focused companies rely on our creative experts to provide solutions that coordinate all their messaging and visual elements.
Consistency Is the Key to Success
Consistency is a vital element in the creation of a marketing campaign. All your sales and marketing materials must be cohesive, i.e., the messaging, imagery and typographical elements must be the same or similar, and the pieces must complement each other. Unity ensures that every marketing element that represents your brand speaks the same language, reinforces your brand message and helps increase brand loyalty.
At DirectNorth, our creatives understand that all materials we produce must adhere to your existing corporate brand standards and guidelines. We are adept at updating and adding to your collaterals after you develop a new or revised logo, launch a new or redesigned website, and develop new internet marketing campaigns. We provide visual communications, advertising, copywriting, photography, video and print management services that align with your brand.
Business Collateral Design Services
DirectNorth does it all! With the highest level of professional expertise, our team develops first-rate collateral design solutions for all purposes.
Brochure Design
Using your existing format or crafting a new layout from scratch, our brochure design company creates impactful custom solutions with unique packaging.
Product Data Sheets
To promote and highlight your individual products and services, we create and update sell sheet sets that feature a cohesive design and layout structure.
Ads & Mailers
In addition to producing print ads, direct mailers and more, we help manage insertion orders, communications with publishers, print management and fulfillment.
Case Studies & Whitepapers
These are powerful tools. From a simple one-page feature or an in-depth multipage whitepaper or Harvard Business Review-type exposé, we do it all!
Brand Standards
Ensure brand consistency by having our team establish a standards guide that details the proper usage of your logo, fonts, colors, photo styles and more.
Stationery Set
Get designs and templates for letterhead, business cards, folders, envelopes, labels, note pads, signage, presentation templates and other communication materials.
PowerPoint Presentation Decks
Let us develop a base set of master templates to match your brand, or build out an entire deck for an upcoming presentation. We will also write and edit as necessary.
Tradeshow Support Graphics
We create new booth skins, pop-up banners, vehicle wraps and collateral handouts that command attention while highlighting your brand, products and services.
Copywriting
Skilled writers create collateral content that properly aligns with your brand’s voice and messaging. We work from your input or existing website content.
Photography
Our tabletop-style studio or on-location setups include coordination, art direction, models, styling, staging, capture, retouching, and file management.
Video
We provide storyboards, scripts, video capture, voice-over talent, audio and production. Pricing varies based on length, style preferences and complexities.
Print Management
We are fully capable, experienced and available to help you quote, manage and fulfill the printing requirements of the collateral projects we design.
A few of the brands that trust their image to the team at Direct North:
Clear Messaging Is Critical to Brand Communication
You know what your brand represents, but you may not be able to articulate it clearly and concisely throughout your marketing materials. Our marketing collateral design team can help! Our writers have the experience and expertise to help you organize complex verbiage and concepts into content that paints a clear picture of your brand. Our professional copywriters are adept at developing content that supports your business goals.
While some clients prefer to supply their content, others rely on the DirectNorth writing team to develop marketing language that’s on target for their audiences. We meet with you, review your legacy materials and website, and in some cases, interview an appropriate individual at your company. With experience in diverse industries, we understand the parameters and will write using your messaging, or we will invent a fresh voice for a new targeted audience.
Key Stages of Our Creative Process
We produce a wide range of marketing and communication materials that will effectively promote your brands, products and services.
Conceptualization
After the project kickoff, the creative team brainstorms and strategizes, coming up with ideas that meet your long-term strategic vision.
Design
We create designs and meet internally to critique our concepts — pushing each piece to be as strong and polished as possible.
Presentation
After narrowing our design concepts to a chosen few, our team reveals our final selections to your team and obtains your feedback.
Refinement
We collaborate with your team to hone the final design and content until we arrive at a detailed concept that best meets your objectives.
Delivery
The project is finalized, materials are produced and the final marketing pieces are successfully delivered to the client.